VISION • STRATEGY • EXECUTION
Sterling Whitley
Chief Marketing Officer
Carolina Canners, Inc.
Sterling Whitley is a strategic, relationship-driven executive whose career spans brand leadership, commercial strategy, real-world expertise, and high-value client experience design. As Chief Marketing Officer at Carolina Canners, Inc. linkedin.com, he leads the organization’s brand presence, communication strategy, and market engagement with a focus on clarity, authenticity, and measurable business impact.
Sterling is known for blending analytical rigor with emotional intelligence—creating premium, memorable experiences that strengthen trust, elevate brand perception, and drive long term value.
Career & Industry Leadership
Sterling’s professional journey reflects a rare combination of strategic insight, operational discipline, and creative execution. His work includes:
Leading brand and marketing strategy for Carolina Canners, Inc. linkedin.com
Structuring and simplifying complex Co-Packing agreements
Developing premium brand identities and market ready product concepts
Managing cross-functional initiatives with speed, clarity, and accountability
Building strong, trust-based relationships across teams, partners, and stakeholders
Driven by knowledge from leadership positions with E&J Gallo and PepsiCo
His leadership is defined by a commitment to excellence, thoughtful planning, and a deep understanding of how to move brands, people and organizations toward meaningful outcomes.
Technical & Operational Expertise
Sterling’s strengths span both strategic vision and hands-on execution:
Brand strategy & market positioning
Executive communication & storytelling
Client experience design
Cross-functional leadership
Operational planning & workflow optimization
Relationship development & stakeholder alignment
High-value presentation and narrative development
He brings a premium, detail-oriented approach to every initiative—ensuring that strategy, execution, and experience align seamlessly.
Professional Philosophy
Sterling leads with intention, clarity, and a deep respect for people. His philosophy emphasizes:
Respect — honoring relationships and commitments
Integrity — operating with transparency and accountability
Quality — elevating every detail to a premium standard
Excellence — delivering outcomes that stand out and stand up over time
Q U I C K I N F O
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Chief Marketing Officer
Carolina Canners, Inc
sterling.whitley@carolinacanners.com
704-907-3765
United States
East Carolina University - College of Business
500+ professional connections
Followers: 578
Respect
integrity
Quality
Excellence